Merlino Marketing/SEO Intelligence
NS

On-Page SEO

Title tags, meta descriptions, content quality, keyword coverage

55
/ 100
2
Pass
4
Fail
2
Needs Work
0
Unverified
Detailed Findings
Title Tags

Homepage and informational pages optimized. Service pages missing geo modifiers consistently.

NEEDS WORK
H1 Tags

Service pages have strong geo-inclusive H1s. About page H1 is generic 'About Us'. Homepage H1 is strong.

NEEDS WORK
Meta Descriptions

None set on any page. Critical CTR loss for YMYL/high-CPC terms.

FAIL
Content Word Count

Core service pages are substantive (2,100–4,200 words). About page thin at ~1,200 words.

PASS
Homepage Placeholder Content

H2 'Lorium Ipsum Lorium IpsumLorium Ipsum' is live on homepage — unfilled template section on YMYL page.

FAIL
Image Alt Text

Most images have no descriptive alt text. Only 3 alt texts found on homepage.

FAIL
Internal Linking

Strong link density on service pages (40–70 internal links per page).

PASS
Keyword Coverage vs Research

Major keyword clusters with no matching page: MAT, Medical Detox, Heroin NJ, Residential, LGBTQ+, Teen, 8 city pages, and more.

FAIL