Social Media
MIXED — Instagram is STRONG (47K followers, 10x competitors), YouTube/TikTok are NOT PRESENT, Facebook is ADEQUATE
47K followers for a facility opened Nov 2025 — driven entirely by Sorrentino celebrity. Active Reels: facility tours, recovery advocacy, founder content.
5,431 likes. Active page. Mike's personal Facebook posted the grand opening announcement cross-promoting the facility.
Page exists. Follower count minimal and not surfaced in search. No evidence of B2B referral content strategy.
No confirmed owned TikTok account with measurable metrics. Recovery TikTok (#RecoveryTok) has 100M+ views. High missed opportunity.
No dedicated Archangel Centers YouTube channel. Content exists on Mike's @TheSituations channel as unoptimized Shorts. Zero SEO value.
No Archangel Centers brand account. Mike personal @ItsTheSituation has 1.1M followers and posts about Archangel — bio does not currently link to facility.
Top Opportunities
Launch TikTok @thearchangelcenters — #RecoveryTok has 100M+ views, Mike's face = instant recognition
VERY HIGHLaunch YouTube @archangelcenters channel — repurpose existing Shorts, add long-form, SEO-optimize all
VERY HIGHFormalize Mike Sorrentino x Archangel weekly content calendar — systematic tagging, co-branded content, 3M Instagram reach per mention
HIGHLinkedIn referral partner program — target NJ therapists, social workers, EAP coordinators
HIGHInstall social proof loop from social to website — embed Instagram feed on homepage, add review widgets
MEDIUM